2026 Lunar New Year Booklet

Lunar New Year Gala Booklet
Role: Graphic Designer & Marketing Chair
Client: Monterey Park Chamber of Commerce
Project: Full program booklet for the Chamber’s inaugural Lunar New Year Gala (Year of the Horse)

The booklet was central to the Chamber’s visual identity during a pivotal moment—its first major event after a complete organizational rebirth. The design was widely praised by attendees, and Mayor Elizabeth Yang of Monterey Park loved it so much she took a copy home as a personal keepsake.

This project exemplifies my ability to translate community vision into a polished, memorable piece that resonates with both dignitaries and local residents.